Healthcare branding plays a pivotal role in successful mergers and acquisition. Here is the story of how one institution’s brand strategy and design work turned a strategic acquisition into a stronger, more valuable brand. Essen Health Care is a pioneering…
by Sara Donida Building World Cup brand value is a unique opportunity for companies. It isn’t the value of the teams’ brands but the value of the product brands sponsoring them. The World Cup is THE biggest sport event globally,…
Stop optimizing for a funnel that has already moved to AI-driven purchasing decisions. The latest consumer and B2B buying data points to a hard, irreversible pivot: the majority of purchase decisions now start inside a GPT or LLM, not on…
Was AI a big topic at Cannes? Of course! But there has been a major change since last year. Last year, marketers were distinguished by naivety—big swings between unrealistically enthusiastic and overly fearful. This year, people are growing up. They…
David McMillan, our Presciant creative partner was previously Head of Creative at Jared Jewelers where he orchestrated a complete brand transformation culminating in the 2024 Marketer of the Year honors from the Accessories Council. We’d like to share his natural…
Finally! A study that shows that purpose-driven brands make more money. It uses social listening among US marketers and customers, and online polls of American marketers, consumers and business buyers. The research was conducted between July and October 2025, by…
by Angelica Artimenko Surging BYD EV sales have changed the auto race, but global leadership will depend on whether the company can turn volume into trust, clarity, and desire. For the past decade, Tesla has been the defining brand of…
by Ian Duncan Winning with PEOPLE and CULTURE Aligning and mobilizing the enterprise to execute your vision and strategy will probably be the single most important factor in your success. It’s one where brand has a big role to play…
Presciant had the delightful experience of working with Farida Rustamova and Margarita Liutova rebranding and renaming their pioneering Russia newsletter on what’s really going on inside the Russian regime. Before launching it, both were eminent Russian journalists who spent more…
Join the debate over marketing 4P's. Are they an out-of-date construct or a practical executional marketing framework? Joanna Seddon debates Marc Binkley, President of the Calgary Marketing Association, CEO of Quatical, and host of The Sleeping Barber marketing podcast. …