by Angelica Artimenko Surging BYD EV sales have changed the auto race, but global leadership will depend on whether the company can turn volume into trust, clarity, and desire. For the past decade, Tesla has been the defining brand of…
by Ian Duncan Winning with PEOPLE and CULTURE Aligning and mobilizing the enterprise to execute your vision and strategy will probably be the single most important factor in your success. It’s one where brand has a big role to play…
Presciant had the delightful experience of working with Farida Rustamova and Margarita Liutova rebranding and renaming their pioneering Russia newsletter on what’s really going on inside the Russian regime. Before launching it, both were eminent Russian journalists who spent more…
Join the debate over marketing 4P's. Are they an out-of-date construct or a practical executional marketing framework? Joanna Seddon debates Marc Binkley, President of the Calgary Marketing Association, CEO of Quatical, and host of The Sleeping Barber marketing podcast. …
Join us for a discussion on the state of "Brand America" today and what it means for marketers of American products and services. The architects of the report, Joanna Seddon and Craig Charney discuss the key findings and their implications:…
by Nikhil Gharekhan, Managing Partner, Presciant Marketers are constantly reminding anyone who will listen that their brands are important assets for their company. But there are still some who do not actually put a dollar value on their brand. They…
by Sara Colamarino, Partner, Health Health systems are under increasing stress due to various challenges such as political changes, economic uncertainties, and growing gaps between the need for healthcare and available resources. In these realities, marketing budgets are often first…
Why you need to conduct a brand valuation There are two main reasons: 1. Brand is a valuable asset Brand is often seen as a cost, an expense, associated with advertising and indulgence. The brand budget is the first to…
Performance marketing has been eating away at brand marketing for years. It has tremendous appeal because it is trackable, immediate, and ROI-driven. AI is said to be the last straw for brands. With the powers of AI, anyone can…
by Yitzchak Grant Word on the street is that Pernod Ricard and Brown-Forman are discussing a "merger of equals." On paper, the financial and operational synergies are a spreadsheet dream. You combine Pernod’s massive global distribution footprint with Brown-Forman’s heavyweight…