Thought Pieces

Joanna Seddon, Managing Partner, Presciant Nikhil Gharekhan, Managing Partner, Presciant   Will things go up in 2023? Or go down? More likely, they will go round and round. What we know about branding no longer works. Old brand thinking is…

Ticketmaster dominates the live-venue market. Its acquisition of Live Nation has resulted in a ticket-vending monopoly for the $12 billion company. In the past month, however, Ticketmaster fumbled the box office for two of the most important global figures in the music industry: Taylor Swift and Bad Bunny.

After a year darkened by division, disasters, downturns and war, we hope you are taking a breath and enjoying yourself in this season of light.

Ticketmaster recently put the Taylor Swift brand at major risk in poor presale preparation and planning for her upcoming eras tour.

The Twitter brand has lost three-quarters of its value in the last 18 months. What went wrong? Twitter had a lot going for it.The company has only two assets and both of them are intangible

The quiet, polite world of golf’s PGA Tour has been shocked by the arrival of the brash upstart, LIV Golf.

The law industry is changing like never before. As new trends in legal services emerge and firms become more client-centric, traditional law firms are poised in a precarious position: Transform or decay.

Presciant recently partnered with Vice Media Group to uncover the sources of trust for younger generations in a completely new kind of study. Traditional studies look at what brands create trust, we look at how trust is created.

It is time for the walls of separation between Marketing and HR to fall. Together, these two entities can become joint drivers of growth and brand purpose creation.

Healthcare companies traditionally go to market through product brands. Is there an opportunity to source additional value growth from the company brand?