by Nikhil Gharekhan, Managing Partner, Presciant The Starbucks sales slump, along with the firing of its CEO, is the latest example of what can happen if a company strays from what its brand stands for. Starbucks – venti no more…
The Kamala Harris campaign has co-opted the irreverence of the British pop singer Charli XCX’s latest album Brat to make her brand relevant to a newer younger audience. The slime green of that album is everywhere this summer, from T-shirts,…
Transcript 0:00 Well, hell hello and welcome from Presciant. This specific video is for you ambitious marketing managers who are planning someday to make the final move into the boardroom. 0:10 Right now marketers don't sit on main boards. Not…
Sports brand value is growing exponentially. The status of sports is rising, seemingly unstoppably, and with it, the value of associated brands. The transformation of sports brand value In the past, a few sports, such as polo, cricket (in the…
Please enjoy Dr. Joanna Seddon's brands podcast episode in the “Women Leaders Series,” a collaboration between the International Trademark Association's "Brand & New" podcast and The Women’s LeadershIP Initiative. The series brings together women leaders in diverse roles and representing…
Was it a Bud Light boycott or Bud Light brand divorce? Presciant founder and managing partner, Joanna Seddon, had the opportunity to interview Jim Meier, former Vice President of Commercial Finance at MillerCoors about the Bud Light “brand disaster.” Here…
by Peter Young Partner, Brand Valuation Europe, Presciant Marketing belongs in the boardroom…. There can be no doubt that marketing deserves a place in the boardroom where the major decisions are made. Boards are there to make shareholders’ money grow.…
by Nikhil Gharekhan, Managing Partner, Presciant What are unlikely brand partnerships? Early in 2024, the romance of Taylor Swift and Travis Kelce, stars of music and sports, captured the world’s attention, ignited social media, and spawned conspiracy theories. It also…
A very ambitious nation brand goal Saudi Arabia is attempting perhaps the most ambitious nation brand transformation ever. It is certainly the most expensive. The government is investing not billions, but trillions of dollars. $3 trillion, to be exact. Historically,…
by Sarah Colamarino Have You Really Thought About Policy Makers? Healthcare marketers can use the power of brands in B2G marketing for greater impact with policy makers. The way in which healthcare communicators interact with government and policy makers today…