Why Brand Matters
Brand matters as an untapped source of value Brand matters more than people think. Why? It is the untapped asset that has the power to deliver Alpha. What is Alpha? It’s the factor that gives companies a competitive edge and…
Brand Is Everything. Everything Is Brand.
by Yitzchak Grant “We don’t believe in marketing.” I’ve heard this too many times. Usually from a leader who cut their teeth on the factory floor and has just set sales targets using a “make it and they will come”…
Nation Branding: What Thailand, Vietnam, and Australia Teach Us
by Hecson Olguin Nation branding, the way countries present themselves externally, is deeply connected to how they shape internal perceptions, foster national pride, and influence daily behavior. Nation branding can center on symbolic leaders, political ideologies, or natural and systemic…
The M&A Brand Trap
Mergers and acquisitions are a trap, a brand trap, and most managers walk right into it. For all the spreadsheets, financial modelling, due diligence, the synergies, cost cuts anticipated, the legal risks assessed, one thing is missing. Did you know…
Employer branding: Your company’s strategic advantage
by Lisa Merriam Companies that invest in employer branding gain a competitive edge—not just in attracting top talent, but in strengthening the overall value of their business and the products or services they offer. A strong employer brand enhances how…
The Great Cable News Brand Massacre: MSNBC to MS NOW
by Sandeep Vasudevan The corporate zombies have struck again, killing a billion-dollar cable news brand name for a pathetic, forced acronym. This isn't strategy. It's corporate suicide. Let's be clear: The MSNBC rebrand to MS NOW (My Source News Opinion…
Max: Back in Black – New Branding or Identity Crisis?
By Rohan Gharekhan New branding must be done with care. Can a brand survive an identity crisis if it changes its name, color, and personality every few years? That’s the question looming over the streaming service formerly known as “HBO…
German Companies Urgently Need Strong US Brands
by Daniel Wecke German companies have great products, but do they have strong US brands? German products stand out for exceptional engineering, precision, and reliability. But German companies have forgotten about the importance of brands. In Germany, and most of…
Why Is Kenya Ahead in Digital Marketing?
by Olgah Atellah Kenya has leaped ahead of “developed countries” in digital marketing. How do they do this? Leapfrogging. It’s easier to skip traditional gradual paths of innovation when they don’t exist. You have a blank slate. This is happening…
Brand failures – The M&A trap
by Yitzchak Grant Brand failures in M&A are common. Indeed, M&A is a brand trap - most companies walk right into it. In every M&A deal, there’s one line item that gets overlooked—and it’s usually the most valuable. Not operations…