Talk to us to answer the most important questions about the potential of your brand:
What should your brand stand for, to realize its best future?
Should we change our name? Does our visual identity need updating?
What is the optimized brand architecture to increase sales?
How does your brand measure up vs. competitors?
How to make the right strategic brand decisions pre and post M&A?
How to make a case for investment in brand marketing?
Brand has the power to deliver Alpha, the financial edge every company seeks.
RECENT INSIGHTS
Making Brand Work for the CEO
by Ian Duncan The subject of this series of short articles is how CEO’s can…
Long-term advertising effects–thinking past traditional ways of measuring
Our marketing mix partner Market Science has written a new article for the prestigious International…
Why Brand Matters
Brand matters as an untapped source of value Brand matters more than people think. Why?…