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2023: Ignore the Past. Invent the Future.
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Ticketmaster’s Turmoil is Destroying Bad Bunny and Taylor Swift Brand Value
Ticketmaster dominates the live-venue market. Its acquisition of Live Nation has resulted in a ticket-vending monopoly for the $12 billion company. In the past month, however, Ticketmaster fumbled the box office for two of the most important global figures in the music industry: Taylor Swift and Bad Bunny.