Talk to us to answer the most important questions about the potential of your brand:
What should your brand stand for, to realize its best future?
Should we change our name? Does our visual identity need updating?
What is the optimized brand architecture to increase sales?
How does your brand measure up vs. competitors?
How to make the right strategic brand decisions pre and post M&A?
How to make a case for investment in brand marketing?
Brand has the power to deliver Alpha, the financial edge every company seeks.
RECENT INSIGHTS
Ticketmaster’s Turmoil is Destroying Bad Bunny and Taylor Swift Brand Value
Ticketmaster dominates the live-venue market. Its acquisition of Live Nation has resulted in a ticket-vending monopoly for the $12 billion company. In the past month, however, Ticketmaster fumbled the box office for two of the most important global figures in the music industry: Taylor Swift and Bad Bunny.
For A Brighter Future
After a year darkened by division, disasters, downturns and war, we hope you are taking a breath and enjoying yourself in this season of light.
Ticketmaster puts the Taylor Swift Brand at Risk
Ticketmaster recently put the Taylor Swift brand at major risk in poor presale preparation and planning for her upcoming eras tour.