Our brand strategy recommendations are data-driven. You can choose the solution which will create the greatest returns for your business.
We help you shape the brand strategy which will best achieve your future business ambition. and work back from there to fit it into the present.
We present recommendations in language that CEOs, CFOs and Boards understand, supported by strong business rationale. They get accepted.
OUR AREAS OF FOCUS
Branding in M&A
M&A is a key moment for branding. Selecting the right brand naming, architecture, positioning and go-to-market strategy can add significant financial value.
Brand architecture is the external face of the company. Optimizing your brand architecture and product portfolio makes customers more likely to buy from you today, and sets your business up for where you want to go in future.
There is no sitting still. New brands constantly need to be imagined, existing brands reimagined and positioned to accelerate growth and create enduring business success.
Brand valuation can add real value to your business. It should not just be about the “what”—the number. It should also be about the “how”—understanding how brand drives value, and what levers to pull to manage brand better to drive more revenues and profits.
Brand Budgets & ROI
Brand measurement is now more critical than ever. It has moved beyond brand health tracking to incorporate big data and financials. It can be used to set marketing budgets, allocate them across businesses & geographies, and quantify ROI.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.