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Recognition for the Financial Value of Brand. MASB needs volunteers!

I’ve been arguing for years that companies are missing out on growth opportunities by neglecting to link brand and marketing to money (see my white paper, Brand in the Boardroom). Now, finally, the financial value of brands is being taken more seriously by the marketing community, led by MASB, together with the ANA. We at Presciant are thrilled, and delighted to be involved in the initiative. MASB needs more brands to pilot a new approach. We hope that you will participate!
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Building Brand Alpha One Year On!

We are thrilled to celebrate the one year anniversary since our official launch, which took place on January 11th last year. Thank you to all who supported us this past year, and we look forward to continuing the work needed to build brand alpha and maximize the value of brand for companies across industries.
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