Joanna Seddon, our managing partner, was just appointed CEO of MASB, the Marketing Accountability Standards Board, and her vision is to elevate marketing to its rightful position
As more companies abolish CMO titles, the CMTO title gains more praise. However, this shift is creating more harm than good for marketing's future.
The Marketing Hall of Fame is back with a roar, with 2022 inductees, Marc Pritchard, Ann Mukherjee, Bozoma Saint John and Antonio Lucio.
I had an interesting conversation recently with Alex Kaplan from AdWeek. He asked me if brands should still celebrate Earth Day. Or, given the amount of coverage, give up on the attempt to break through. You can see his article at this link:
MacDonald's, Coca-Cola, PepsiCo and a thousand other brands have now pulled out of Russia. They’ve realized the need to act to save their brand value.
Media Contact: Jack Mello, PR for Marketing Hall of Fame, email@example.com Back with a roar: after a two-year event hiatus due to the pandemic, “Marketing’s Future in an Uncertain World” to be the subject at the in-person induction ceremony May…
I’ve been arguing for years that companies are missing out on growth opportunities by neglecting to link brand and marketing to money (see my white paper, Brand in the Boardroom). Now, finally, the financial value of brands is being taken more seriously by the marketing community, led by MASB, together with the ANA. We at Presciant are thrilled, and delighted to be involved in the initiative. MASB needs more brands to pilot a new approach. We hope that you will participate!
We are thrilled to celebrate the one year anniversary since our official launch, which took place on January 11th last year. Thank you to all who supported us this past year, and we look forward to continuing the work needed to build brand alpha and maximize the value of brand for companies across industries.
The news of the renaming of the Staples Center, home of the Los Angeles Lakers, to Crypto.com Arena has sparked outrage, nostalgia, and memes. From a brand perspective, the deal violates three basic principles of partnerships and is the marketing equivalent of a flagrant foul: brand fit, brand complement, and brand risk.
We are being deluged with hype about Facebook’s rebrand. The commentary is all over the place. We need to take a step back and take a brand perspective. From the point of view of brand strategy, the change of the Facebook corporate brand to Meta is a masterstroke. It simultaneously accomplishes three things: distraction, rejuvenation, ambition.