by Hugo Isert The 30-second black and white MAHA Center Super Bowl ad stood out from the rest. Mike Tyson filled the screen, his face tattoo unmistakable and his fists clenched in rage. He spoke about his sister dying from…
by Sandeep Vasudevan The corporate zombies have struck again, killing a billion-dollar cable news brand name for a pathetic, forced acronym. This isn't strategy. It's corporate suicide. Let's be clear: The MSNBC rebrand to MS NOW (My Source News Opinion…
Bringing brand valuation out of the box and into the daylight will dramatically improve the financial performance of businesses that adopt it, which has the potential to transform marketing. Winner of the distinguished WPP Atticus Grand Prix
I’ve been arguing for years that companies are missing out on growth opportunities by neglecting to link brand and marketing to money (see my white paper, Brand in the Boardroom). Now, finally, the financial value of brands is being taken more seriously by the marketing community, led by MASB, together with the ANA. We at Presciant are thrilled, and delighted to be involved in the initiative. MASB needs more brands to pilot a new approach. We hope that you will participate!
Joanna Seddon discusses how brand creates value and offers a new way of looking at the financial valuation of brands. A video in the MASB Finance in Marketing Education project, a collaboration between Fortune 500 CFOs and CMOs, and top…