The Made in China initiative behind Chinese brands Chinese brands with global appeal are the goal. It has been 10 years since the Chinese government declared its intention to help Chinese companies build global brands. Its reasoning was simple. Chinese…
The rise of brand nationalism Brand nationalism is growing in our increasingly multipolar world. Not since the end of the Cold War has the geopolitical stage witnessed such a dramatic reshuffling of power. The world is now firmly multipolar, with…
2023 was grim. Wars, climate disasters, political and cultural polarization. We see no end to this. The disruption will continue and get worse in 2024. We have moved out of the era of Chronos time, after over 100 years. This…
Joanna Seddon, Managing Partner, Presciant The earthquake created by the bankruptcy of FTX has tarnished the brand of cryptocurrency as a whole, and led to a collapse of cryptocurrency values, which had already been impacted by inflation. It’s an ugly…
Joanna Seddon, Managing Partner, Presciant Nikhil Gharekhan, Managing Partner, Presciant Will things go up in 2023? Or go down? More likely, they will go round and round. What we know about branding no longer works. Old brand thinking is…
