NikhilGharekhan, Author at Presciant

Using Brand to Reinvent the Traditional Law Firm

The law industry is changing like never before. As new trends in legal services emerge and firms become more client-centric, traditional law firms are poised in a precarious position: Transform or decay.

The Culture of Trust: A framework for building trust among the younger generations

Presciant recently partnered with Vice Media Group to uncover the sources of trust for younger generations in a completely new kind of study. Traditional studies look at what brands create trust, we look at how trust is created.

Marketing and Human Resources: Together, Driving Growth Through Brand Purpose

It is time for the walls of separation between Marketing and HR to fall. Together, these two entities can become joint drivers of growth and brand purpose creation.

Words of Inspiration from the Marketing Hall of Fame 2022 Inductees

The Marketing Hall of Fame is back with a roar, with 2022 inductees, Marc Pritchard, Ann Mukherjee, Bozoma Saint John and Antonio Lucio.

Earth Day Urgently Needs Rebranding!

I had an interesting conversation recently with Alex Kaplan from AdWeek. He asked me if brands should still celebrate Earth Day. Or, given the amount of coverage, give up on the attempt to break through. You can see his article at this link:

Brand Purpose—A New Source of Growth for Health Care Companies

Healthcare companies traditionally go to market through product brands. Is there an opportunity to source additional value growth from the company brand?

A different reason for Western brands to pull out of Russia

MacDonald's, Coca-Cola, PepsiCo and a thousand other brands have now pulled out of Russia. They’ve realized the need to act to save their brand value.

How Lack of Diversity holds Marketing back

Marketing is diversifying at the top, as the 2022 Marketing Hall of Fame shows. But too slowly. We call on all marketers to do their utmost to change this.

Marketing Hall of Fame 2022 Inductees

Media Contact: Jack Mello, PR for Marketing Hall of Fame, jack.mello@gmail.com Back with a roar: after a two-year event hiatus due to the pandemic, “Marketing’s Future in an Uncertain World” to be the subject at the in-person induction ceremony May…

Recognition for the Financial Value of Brand. MASB needs volunteers!

I’ve been arguing for years that companies are missing out on growth opportunities by neglecting to link brand and marketing to money (see my white paper, Brand in the Boardroom). Now, finally, the financial value of brands is being taken more seriously by the marketing community, led by MASB, together with the ANA. We at Presciant are thrilled, and delighted to be involved in the initiative. MASB needs more brands to pilot a new approach. We hope that you will participate!