Presciant partnered with Vice Media Group to find out how we can inspire trust again. Distrust permeates facets of our culture and will continue into the future unless a change is made.
Gen-Z has more access to information than any generation prior, yet their trust is at an all-time low. So how can we make a change? We first identified the most trusted brands through 100+ studies and a 6,000+ respondent survey of Gen-Z youth. After deep-diving into each brand, we created and tested our hypothesis of trust’s vital link to culture.
Our approach went beyond what brands are trusted. We studied why brands are trusted.
See the report below for our findings.
Access and download our full report here.