Nikhil Gharekhan, Managing Partner, Presciant With the holiday season upon us, the prevailing feeling the world over is more fear than cheer, more melancholy than jolly, more restive than festive! As health experts urge people to cancel the holidays,…
Joanna Seddon, Managing Partner, Presciant Marketers tempted by the idea of brand extension and licensing can learn a lot from this week’s New York Times fashion section, ’Celebrities Eyes Light Up for Makeup Bonanzas’. Tired of being spokespeople…
Nikhil Gharekhan, Managing Partner Merger and acquisition activity is rebounding as corporations across the world shrug off their deer-in-the-headlights stance, a symptom of the pandemic and associated global lockdowns. The third quarter saw total transactions worth more than $1 trillion…
Joanna Seddon, Managing Partner Coca-Cola has publicly announced that it is trimming down its portfolio and getting rid of half its portfolio - 200 brands, which the company, with its usual flair for naming, has decided are “zombies”. Coke has…