Dupont & Dow
The merger of Dow and DuPont created a $160B market cap company. But this was just a first step. All…
Cisco Webex
Webex was the original leading global brand in online collaboration. But it had not been a strategic priority for Cisco…
Bank of America
The Bank of America grew very large by acquiring other banks. Wall Street criticized it for not growing organically. A…
Chemours
DuPont was spinning off its historic $7 billion global chemicals business. This raised the question of how the new company…
Nimbl by Nationwide
Nationwide has set up an incubator for startup businesses that are direct-to-consumer, purely digital, and attract younger audiences. One of…
IHG Hotels & Resorts
The annual marketing budgeting process for IHG’s large portfolio of brands and markets had become highly politicized, inconsistent year over…