by Sandeep Vasudevan The erosion of Brand America is no longer a matter of theory or "vibe." As we recently shared in our analysis in partnership with the AMA New York, the financial reality is stark: Presciant’s data shows the…
by Peter Young Zero-Based Budgeting is a weight on the marketer’s shoulders. But it just might be a ticket to the C-Suite Jim Meier, of the Marketing Accountability Standards Board, has written a lot on the Kraft Heinz brand disaster…
Back in 2017, a marketing PhD student, Alireza Alizadeh at the Tarbiat Modares University in Tehran reached out to the American Marketing Association about opening a chapter. That wasn't possible. But his observations in an article titled “What Are the…
The Marketing Hall of Fame recognizes marketing leaders who have made outstanding contributions to the field of marketing. Presciant’s Joanna Seddon joined with Presciant’s brand strategy expert Bob Kahn launched the awards ten years ago and supported a decade of…