Successful change will impact culture just as much as culture will either embrace or reject change. To ensure that changes you make in your brand’s purpose, organization, operations, and go-to-market strategy achieve traction and drive value, here are some essentials.
Joanna Seddon, Managing Partner, Presciant Marketers tempted by the idea of brand extension and licensing can learn a lot from this week’s New York Times fashion section, ’Celebrities Eyes Light Up for Makeup Bonanzas’. Tired of being spokespeople…
Joanna Seddon, Managing Partner Coca-Cola has publicly announced that it is trimming down its portfolio and getting rid of half its portfolio - 200 brands, which the company, with its usual flair for naming, has decided are “zombies”. Coke has…