Media Contact: Jack Mello, PR for Marketing Hall of Fame, jack.mello@gmail.com Back with a roar: after a two-year event hiatus due to the pandemic, “Marketing’s Future in an Uncertain World” to be the subject at the in-person induction ceremony May…
I’ve been arguing for years that companies are missing out on growth opportunities by neglecting to link brand and marketing to money (see my white paper, Brand in the Boardroom). Now, finally, the financial value of brands is being taken more seriously by the marketing community, led by MASB, together with the ANA. We at Presciant are thrilled, and delighted to be involved in the initiative. MASB needs more brands to pilot a new approach. We hope that you will participate!
We are thrilled to celebrate the one year anniversary since our official launch, which took place on January 11th last year. Thank you to all who supported us this past year, and we look forward to continuing the work needed to build brand alpha and maximize the value of brand for companies across industries.
The news of the renaming of the Staples Center, home of the Los Angeles Lakers, to Crypto.com Arena has sparked outrage, nostalgia, and memes. From a brand perspective, the deal violates three basic principles of partnerships and is the marketing equivalent of a flagrant foul: brand fit, brand complement, and brand risk.
We are being deluged with hype about Facebook’s rebrand. The commentary is all over the place. We need to take a step back and take a brand perspective. From the point of view of brand strategy, the change of the Facebook corporate brand to Meta is a masterstroke. It simultaneously accomplishes three things: distraction, rejuvenation, ambition.
Joanna Seddon, Managing Partner, Presciant The most valuable sports brands are worth billions of dollars, whether they are event brands, like the Premier League, Superbowl, or Formula One, or individual team brands such as Manchester United and the Dallas…
Joanna Seddon, Managing Partner, Presciant Ferrari has just launched an expensive clothing line, an attempt to transform from a product to a lifestyle brand. This is not the first time a car manufacturer has tried this. Mercedes-Benz is collaborating with…
A lesson in building brand trust in the most unexpected context and catching hundreds of criminals in the process. The power of marketing fortifies success for the FBI as they turn detective work into a highly sophisticated brand campaign.
We are thrilled to see the launch of Encore, a leading global event production company. We’d like to congratulate them on the new brand and are very proud of the part that 3 Presciant team members, Joanna, Nik and Cristiano, played in creating it.
Never has there been a year in which the brand landscape has been so transformed. Never have there been such clear winners and losers, and in some cases very unexpected ones. Our brand valuation estimates for 2020 show dramatic shifts among the most valuable brands.