We are thrilled to see the launch of Encore, a leading global event production company. We’d like to congratulate them on the new brand and are very proud of the part that 3 Presciant team members, Joanna, Nik and Cristiano, played in creating it.
PSAV is one of the world’s largest meetings and events technology companies, but with limited customer awareness of its full capabilities including event production. It grew through acquisition and was a complicated house of brands. PSAV was primarily known as the go-to audio visual equipment provider for in-hotel meetings, yet the company has a full suite of event solutions from creative and design through execution.
Senior members of the Presciant team led the work globally to support the company’s rebranding to reflect its leadership status and position it for future revenue, profit and business value growth.
The name has been changed to Encore, which signals the outcome everyone desires from their meetings and events. The new brand purpose communicates the power of events to accelerate business growth—Events That Transform™. Our team partnered with the clients on everything from research & analysis, to brand strategy, a complete new visual identity, and a brand architecture which unifies the different companies and offerings without sacrificing their individuality.
The new brand was officially launched in January, and is now being rolled out across the globe.
For more information, please visit: www.presciant.com