NikhilGharekhan, Author at Presciant

The Tagline – Invented by the Ancient Greeks

By Joanna Seddon, Managing Partner, Presciant The ancient Greeks invented many things—from democratic institutions to the alarm clock. Did you know that they also invented the tagline? It was Simonides 2,500 years ago. The first taglines took the form of…

Marketing Hall of Fame 2023

Joanna Seddon, Managing Partner, Presciant Why the Marketing Hall of Fame is different. Induction into the Marketing Hall of Fame is a unique honor. The Marketing Hall of Fame is different from other awards in five ways that make it…

Brand Can Rescue Crypto

Joanna Seddon, Managing Partner, Presciant The earthquake created by the bankruptcy of FTX has tarnished the brand of cryptocurrency as a whole, and led to a collapse of cryptocurrency values, which had already been impacted by inflation. It’s an ugly…

2023: Ignore the Past. Invent the Future.

Joanna Seddon, Managing Partner, Presciant Nikhil Gharekhan, Managing Partner, Presciant Will things go up in 2023? Or go down? More likely, they will go round and round. What we know about branding no longer works. Old brand thinking is…

Ticketmaster’s Turmoil is Destroying Bad Bunny and Taylor Swift Brand Value

Ticketmaster dominates the live-venue market. Its acquisition of Live Nation has resulted in a ticket-vending monopoly for the $12 billion company. In the past month, however, Ticketmaster fumbled the box office for two of the most important global figures in the music industry: Taylor Swift and Bad Bunny.