Jen James, Author at Presciant

Joanna Seddon appointed as New MASB CEO Determined To Elevate Role of Marketing

August 4, 2022
Jen James
Industry News
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Joanna Seddon, our managing partner, was just appointed CEO of MASB, the Marketing Accountability Standards Board, and her vision is to elevate marketing to its rightful position

Finance in Marketing: A Practitioner’s View of Brand Valuation

December 10, 2021
Jen James
Featured Content, Thought Pieces
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Joanna Seddon discusses how brand creates value and offers a new way of looking at the financial valuation of brands. A video in the MASB Finance in Marketing Education project, a collaboration between Fortune 500 CFOs and CMOs, and top…

Trump – A Lousy Businessman but the US’s Best Brand Marketer?

October 12, 2020
Jen James
Industry News
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I urge any marketer who needs to make a case for the power and value of brands to read today’s New York Times article, ‘How reality TV fame handed Donald Trump a $427M lifeline’. It provides a compelling argument for…