Dupont & Dow: Corteva
The merger of Dow and DuPont created a $160B market cap company. But this was just a first step. All…
The merger of Dow and DuPont created a $160B market cap company. But this was just a first step. All…
Webex was the original leading global brand in online collaboration. But it had not been a strategic priority for Cisco…
The Bank of America grew very large by acquiring other banks. Wall Street criticized it for not growing organically. A…
The creation of a new leading agriculture company out of the assets of Dow and DuPont brought together hundreds of…
Cadbury had too many brands—95 global and local brands, over 250 variants. Investment in marketing and innovation was highly fragmented.…
The annual marketing budgeting process for IHG’s large portfolio of brands and markets had become highly politicized, inconsistent year over…