Dupont & Dow
The merger of Dow and DuPont created a $160B market cap company. But this was just a first step. All…
Cisco Webex
Webex was the original leading global brand in online collaboration. But it had not been a strategic priority for Cisco…
Bank of America
The Bank of America grew very large by acquiring other banks. Wall Street criticized it for not growing organically. A…
Corteva
The creation of a new leading agriculture company out of the assets of Dow and DuPont brought together hundreds of…
Cadbury
Cadbury had too many brands—95 global and local brands, over 250 variants. Investment in marketing and innovation was highly fragmented.…
IHG Hotels & Resorts
The annual marketing budgeting process for IHG’s large portfolio of brands and markets had become highly politicized, inconsistent year over…