Dupont & Dow
The merger of Dow and DuPont created a $160B market cap company. But this was just a first step. All…
Bank of America
The Bank of America grew very large by acquiring other banks. Wall Street criticized it for not growing organically. A…
Cadbury
Cadbury had too many brands—95 global and local brands, over 250 variants. Investment in marketing and innovation was highly fragmented.…
Chemours
DuPont was spinning off its historic $7 billion global chemicals business. This raised the question of how the new company…
IHG Hotels & Resorts
The annual marketing budgeting process for IHG’s large portfolio of brands and markets had become highly politicized, inconsistent year over…