Visual identity is the signal that brings brand propositions, architecture, and naming to life. Nothing is as powerful as a picture.
Taking the insights and analysis, and the brand purpose and positioning as inspiration, our creative team will come up visual identity options for you that:
- Reflect your culture, ambition and strategy
- Stand out from the flock
- Signal the changes you are making
- Create consistency across your communications
- Resonate emotionally
- Bring data to life visually
- Are practical and easy to apply across digital and physical touchpoints
How do we do this? We:
- Explore a refresh of the visual identity to align with the new brand story
- Develop a toolkit of visual elements that provide a cohesive framework for all materials and communications
- Apply the visual identity system to representative priority communications and material applications for launch
- Implement and activate the new identity across communications and experience
At Presciant visual identity excellence is our pride. With a strong commitment to craft, we always push the boundaries of creativity to shape how people connect with brands, emotionally and rationally.