Joanna was previously the founder and CEO of Millward Brown/Kantar’s global brand consulting practice. In her role at Millward Brown/Kantar, Joanna was responsible for the development of fresh approaches to brand and marketing strategy. This included creation and implementation of the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times.
Prior to joining Millward Brown/Kantar, Joanna was a founding partner and Executive Vice President for Worldwide Strategy at FutureBrand, pioneering the integration of brand strategy and brand identity. Joanna also led a cross agency group within IPG dedicated to creating best practices in marketing accountability.
Joanna holds a Doctorate from Oxford University and is well known as a speaker and writer on brand strategy, brand valuation and marketing ROI issues. She is the author of Brand in the Boardroom, which won the WPP top Atticus prize, and has also collaborated with Jim Stengel, former CMO of P&G on a number of books, including “ Grow” and “Unleashing the Innovators”, an analysis of how to infuse innovation and modernity into established brands by taking them into new areas and partnerships. Joanna revived, reinvented and implemented the Marketing Hall of Fame, and has just been honored with the Margaret H. Blair Award for Marketing Accountability by MASB (The Marketing Accountability Standards Board).