Brand America used to be THE global brand, admired by all. Products were sought after because they were associated with Brand America—McDonald’s, Coca-Cola, Levi’s, Nike, Starbucks, Disney, American Express, American Airlines. There is a sense that this has changed but no proof up to now. Has the value of Brand America gone down? In partnership with the AMA New York, we set out to find out the truth. Presciant’s financial analysis has determined that the value of Brand America has plunged from $40 Trillion to $31 Trillion from to Q3 2024 to Q3 2025. It is on track to go down further and probably has by now. This has severe implications for brands that are associated with Brand America. What should they do about it? Please send me a direct message if you would like a walk-through of the entire report and discuss what it means for your brand…
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