Your brand is being evaluated not just by humans, but by AI. Over 50% of consumers now use AI to support purchase decisions. Traditional brand trackers don’t catch this. The opportunity exists to bring brand measurement into the age of AI, make it forward-looking, faster, more cost-effective, and predictive.
We have developed the first measurement system which measures human and AI decision-making, at the moment of purchase intent, across every major AI platform, benchmarked against your competitive set, and updated continuously. We can help you update your brand tracker to be more complete, accurate, and actionable:
- Measure more customer types—human, AI-assisted and autonomous AI agents
- Measure your brand when it matters most—at the moment of purchase
- Measure faster, more cost-effectively
- Measure in real time—your tracker can run continuously
- Predict more accurately
How do we do this? We use real data from real people, not synthetic data or simulations to:
- Rebuild the brand funnel adding AI metrics
- Add an AI view of awareness, consideration, preference and advocacy
- Broaden the diagnostics to include AI as well as human perceptions
- Identify which sources shape human and AI’s understanding of you
- Integrate AI’s input into the purchase decision
- Measure your brand profile for AI as well as humans
Our unmatched AI brand marketing expertise enables you to manage your brand in the AI world, identify how to make AI recommend you, act faster and become the brand leader in the fastest-growing decision channel.
