Sarah is a brand strategist determined to drive change, ignite organizations, and create stakeholder engagement and advocacy. She brings together expertise and tangible experience activating brand strategy in business, culture, talent, DE&I, ESG, and CSR. Her work results in measurable impact on growth, talent attraction/retention, corporate brand, reputation, and trust.
As a long-term marketing expert at Johnson and Johnson, Sarah ran the corporate brand for over 9 years. During this time, she evolved the traditional corporate brand function to a strategic enterprise driver. Redefining the strategic framework, she led the development of the company’s purpose through a co-creation process with C-suite and leadership combined with a data-driven and entrepreneurial approach. This work centered the enterprise on a single brand purpose and master brand strategy. Throughout her career, Sarah created and aligned brand strategy for multiple Johnson & Johnson companies, including newly formed entities and those undergoing transformation.
Sarah uses her original creative content with immersive digital strategies to have measurable impact on stakeholder engagement. Her work in brand strategy defined global health strategies/marketing to demonstrate ESG impact, built common branding and stakeholder experiences, and constructed effective frameworks through an omnichannel approach leading to significant brand gains. Sarah brings to Presciant her deep understanding of organizational behavior, entrepreneurial approaches, and ability to connect multiple disciplines to generate success in strong alignment, sales, and reputational results.
As a consultant, Sarah collaborates with organizations to clearly articulate purpose-driven brand strategies and maximize impact, creating competitive advantages in today’s ever-changing business environment.