Sandeep Vasudevan helps global companies turn brand into a growth engine at the moments that matter most — spin-offs, M&A, activist investor challenges, and large-scale transformations. With over 20 years of experience on both the agency and client side, he brings the rare ability to combine big-picture strategy with hands-on execution, delivering measurable impact on valuation, reputation, and market performance.
He has led some of the most complex brand reinventions of the past two decades. At Lenovo, he redefined the company from a PC manufacturer into a $65B global technology and AI leader, unifying the portfolio under one masterbrand and building an award-winning in-house agency that delivered 3,000+ projects annually while saving $5M.
At Ogilvy, he partnered with DuPont’s leadership and board to reposition the company, defend against activist investor pressure, and guide branding decisions during the $160B DowDuPont merger. He went on to create Chemours and Corteva Agriscience from the ground up — multi-billion-dollar spin-offs that launched with strong market momentum. He also relaunched Motorola, reviving its iconic “Hello Moto” campaign and driving it back to the No. 4 position in handsets.
Beyond corporate transformation, he has architected high-impact global campaigns for iconic sports properties — from Formula 1, the most technologically advanced sport in the world, to FIFA, the most popular sporting event on the planet. These programs harnessed the power of sport, storytelling, and technology to engage millions of fans worldwide and elevate brand equity on a global stage.
What differentiates him is his dual perspective: the orchestration skills of a global agency leader and the executional discipline of an in-house C-suite executive. This makes him a natural integrator who can bridge silos, balance competing priorities, and galvanize teams to accelerate results. Backed by a global network of senior marketing leaders, he brings not only expertise but also access — helping clients seize opportunities, avoid missteps, and stay ahead of disruption.
At Presciant, he advises Fortune 500 executives and growth-stage companies on brand strategy, AI-driven transformation, and reputation management — unlocking new sources of growth while protecting valuation and leadership credibility