Peter Fasano leads Presciant’s AI Strategy practice, focusing on Brand Intelligence. He advises CFOs, boards, and executives on maximizing the strategic and financial impact of artificial intelligence, marketing technology, and proprietary data assets integrated into Brand Intelligence. His expertise is in linking brand, technology, and financial value, helping clients turn advanced marketing investments into real results, effectively quantifying “Brand Alpha.”
Beyond his role at Presciant, Peter is the founder and Chief Solutions Officer of MassLogic, an independent AI marketing solutions company. As the main architect of the MIMO platform, which uses agent-based orchestration to unify scattered marketing environments, he transforms disconnected operations into scalable engines for growth and compliance. His work helps large organizations close AI value gaps and improve operational effectiveness in their agent-driven brand capabilities.
Recently, Peter served as Vice President of Strategic Partnerships at the WPP CTO Group, where he led the global Adobe alliance, WPP Open AI innovation initiatives, and a network of Adobe Experience Cloud systems integration teams across more than 20 centers of excellence and the WPP Top 100 clients.
During his time at Ogilvy, he held dual roles: Managing Director and Head of the Global Business Transformation Practice within Ogilvy Consulting, as well as Managing Director of Social @Ogilvy (North America). He led client digital transformation strategies, social business initiatives, and marketing technology consulting. His clients include UPS, IBM, Merck & Co., Allianz, and McKinsey & Company. He also co-led research with MIT Sloan CISR focused on brand and digital transformation.
Previously, at The Coca-Cola Company, he was a key architect of pioneering digital and social media marketing programs on a global scale, fundamentally reshaping the brand’s consumer engagement strategy.
Peter earned a BA in Kinesiology and completed Master’s studies in Business Administration at California State University, Long Beach. He also participates in executive education at MIT Sloan, focusing on Generative AI and digital business transformation.