Jennifer has more than 20 years of experience in brand building, strategic communications, applied research, and operations management. She specializes in using data-driven insights to create and strengthen corporate, product, and employer brands, craft multichannel marketing and communications campaigns, drive business innovations, and manage organizational reputation.
She has worked with major brands –from Merck, Corteva Agriscience, 3D Systems, DuPont, Chemours, Lenovo, Unilever and American Express– to create corporate narratives, enhance corporate reputation, develop thought leadership, strengthen competitive advantage, and manage issues.
Writing is one of Jennifer’s strongest suits. She has crafted powerful mission statements, platforms and messages, for brands ranging from DuPont and Amazon to Sesame Street and The World Bank.
Until recently, Jennifer led Ogilvy’s Research & Intelligence practice, and prior to that, was General Manager of the New York office of Ogilvy PR and Global MD for Strategy+Planning at Ogilvy PR. Prior to joining Ogilvy, she was President of Edelman Intelligence.
Jennifer occupies the post of professor of public relations and corporate communication within the NYU School of Professional Studies. She earned her Doctorate from Oxford University; and a BA in political science and psychology from the University of KwaZulu-Natal.