David McMillan is a visionary creative leader whose career spans iconic agencies of Madison Avenue to NBC News at 30 Rock during the most chaotic news cycle in a generation, to an executive leadership role for the world’s largest diamond jewelry retailer that helped the company’s stock rise 1,500% during his tenure.
David has served as creative lead on Mercedes-Benz, Jared Jewelers, DuPont, Bank of America, New York Life Investments, NYU Langone and the entire line up of NBC News personalities. His work has garnered international industry awards from London, Berlin, Cannes, and New York. He wrote and produced a commercial that is part of a permanent collection in the Museum of Modern Art.
What is distinct about David’s creative ability is his use of strategic acumen to solve complex business challenges with seemingly simple storytelling. As Global Creative Director on DuPont, David helped reinvent a century-old chemicals company as a modern-day science “collaboratory,” overseeing creative operations across six global offices. His pioneering Kevlar® and ESPN X-Games partnership increased millennial brand awareness sevenfold, while the DuPont-sponsored BBC show “Horizons” became the network’s second most-watched program in history.
As Vice President at Signet Jewelers, the world’s largest diamond jewelry retailer, he created the transformative global purpose “Inspiring Love,” resulting in five consecutive Great Place to Work® certifications and Fortune’s “#12 Best Workplaces in Retail” recognition.
Leading Jared Jewelers as Head of Creative, David orchestrated a complete brand transformation culminating in 2024 Marketer of the Year honors from the Accessories Council. His creative partnerships with Vera Wang and Pnina Tornai elevated the brand’s prestige, while his natural diamond feature film shot in Botswana with Luc Jacquet showcased his commitment to purpose-driven storytelling.
At Presciant, David utilizes his innate ability to turn the complexities of brands into their simplest, most impactful state for memorable brand storytelling.