Cristiano Andreotti is a creative director and brand consultant. He is responsible for leading multidisciplinary design teams in developing brand identity programs, visual systems and implementation across a broad range of industries.
His work includes innovative branding concepts for Lockheed Martin, Samsung, Pfizer, Penske, Audible, Microsoft, GM, Coca-Cola, Tenneco, State Street. The Audible “wave book” logo, the Lockheed Martin “forward & upward star” and the Microsoft butterfly are among his best-known visual identities.
Among his most recent new identities, some not quite launched yet, are work for Nationwide, the United Cerebral Palsy Association and PSAV.
Cristiano has worked for a number of brand specialist agencies, including Verse Group, where he was Partner and Co-Chief Creative Officer for almost 10 years, SiegelGale, FutureBrand and Lippincott.
Cristiano earned a BA in Marketing and Graphic Design from the Centrostudi Comunicazione in Rome, Italy. He started his career as an architect, which gives him a particularly thoughtful approach to creating identities that truly express the personality and vision of the brand.