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Cara is an internationally experienced researcher with a consultative and collaborative working style and a “can do” attitude. She is an expert in quantitative research and analytics, specialized in designing and implementing complex global market research projects among B2B as well as B2C audiences, as well as in-depth interviewing and online discussion forums.

Her experience includes Biznography, which she founded as a research and analytics engine for consultants and agencies after 6 years as Managing Director of Kantar’s specialist B2B boutique BPRI. She also worked for some years in international roles at AC Nielsen and Research International.

Over the years she has undertaken numerous research programs involving brand health, equity and communications measurement including the technology, telecoms, finance, marketing communications and consultancy sectors.  She has worked extensively in the business to business sector with clients including ABN Amro, Ericsson, GE, Pitney Bowes, RBS and Shell.

Her early career on the client side at BP and Mobil Oil has given her a practical, hands-on attitude – research run by Cara always gets delivered to highest standards, on-time, with the greatest possible efficiency.

Cara has a BSc from De Montfort University in the UK.

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