Annie is a global brand and marketing leader dedicated to helping clients unlock the full potential of their brands. She brings deep expertise in marketing and corporate strategy, growth strategy, M&A brand integration, brand architecture, brand creation, customer engagement, and market research and insights.
At Presciant, Annie advises clients on strategic brand and business issues, delivering actionable recommendations that drive impact and brand-led growth.
Her background and skills are completely bi-cultural. She is equally fluent in Mandarin and English. After many years in New York, she is currently based in Hong Kong and works across Greater China, Japan, Singapore, and Korea.
Previously, Annie was a Consulting Partner at Ogilvy for 10 years in New York and Hong Kong, tackling complex brand questions for global clients such as American Express, DowDuPont, MasterCard and Toys”R”Us, and helping Asia-based companies including HSBC, Huawei, Chinachem, Jardines and others build their brands and expand their global presence.
Annie began her consulting career at the Cambridge Group, a Nielsen-subsidiary, specializing in growth strategy. Earlier at Caesars Entertainment, Annie helped optimize operations and marketing strategies across 40+ casinos through data analytics.
Annie holds an MBA from the Wharton School at The University of Pennsylvania and a BS in Economics from Carnegie Mellon University. Born and raised in Taiwan, Annie spent over 20 years in the US.