Please enjoy Dr. Joanna Seddon’s brands podcast episode in the “Women Leaders Series,” a collaboration between the International Trademark Association’s “Brand & New” podcast and The Women’s LeadershIP Initiative. The series brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today.
The Marketing Accountability Standards Board
The Brand in the Boardroom (Ogilvy, 2014)
Intellectual Property Reporting for Brands Presidential Taskforce Report (INTA, 2024)
International IP Accounting Standards Board Resolution (INTA, 2022)