Dr. Cao is Presciant’s partner in Asia Pacific, including China, Singapore, Hong Kong, Thailand, Vietnam, Indonesia, Malaysia and the Philippines.
Dr. Cao leads the China offices and Asia practice of Kotler Marketing Group, Presciant’s network partner agency in Asia.
Dr. Cao’s professional expertise lies in industry branding & marketing, sales behavior, industrial product distribution channel management, database marketing, marketing organization behavior, sales organization design and optimization, sales team motivation and learning.
He has managed projects for TCL Group, Baosteel Group, Shenzhen AVIC Group, AVIC International Group, Vanke Group, Foton Motor, Yutong Bus, Sany Group, Sinograin, Bank of China, P & W, General Motors China, Sinochem Group, Dunan Group, China Merchants Group, China Textile Group, Skyworth Group, Ping An Property & Casualty, Vanke Real Estate, China Resources Snow Beer (China) Co., Ltd., Tsinghua Yuanxing Biopharmaceuticals, Qingdao Iron and Steel Group, and Emerson Network Energy Co., Ltd.
Dr. Cao earned a bachelor’s degree in biochemistry, a MBA and a doctorate in consumer behavior. Previously, he has served as senior manager of the German Henkel Chemical Group and was senior consultant of an internationally renowned strategic consulting company.