We are thrilled to share that Joanna Seddon will be honored with the Silver Apple Award, bestowed by the Marketing Club of New York. The award celebrates her extraordinary career achievements and leadership in marketing, and also her unwavering commitment to elevating the role of marketing and gaining its rightful place in the boardroom.
Joanna’s career includes leadership roles, such founding a succession of successful brand consulting companies. She was a founding partner of FutureBrand and built up brand consulting practices for Kantar and most recently Ogilvy from scratch. For WPP, she created the Brand Z Top 100 ranking of the world’s most valuable brands. After ten years at Ogilvy, she left with some colleagues three years ago and set up Presciant, a brand consulting company focused on linking brand and marketing strategy and investment decisions to financial results. Presciant is exciting. It brings the most senior experts in every aspect of branding to work directly on client projects. Fast and agile, Presciant acts without the bureaucracy and overhead of major organizations.
Joanna’s activities promoting the marketing community, include her role as current CEO of the Marketing Accountability Standards Board (MASB), leading the reestablishment and chairing of the Marketing Hall of Fame over 10 years, and serving as the past president of the New York American Marketing Association.
Joanna is passionate about nurturing the next generation of marketing talent and inspiring others. Presciant’s internship program attracts young talent from around the world and gives them hands-on experience with client work alongside senior experts—the best way to learn.
The award will be presented at the annual Silver Apple Awards Gala at the New York Hard Rock Café, Times Square, on Thursday, November 13, 2025, from 6:00 to 10:00 pm EST. Register here to join us in celebrating Joanna.
The Marketing Club of New York, a cornerstone of the professional community since 1926, brings together brands, agencies, marketing technology providers, service partners, and students in a vibrant network committed to innovation and advancing the field of marketing.
