Talk to us to answer the most important questions about the potential of your brand:
What should your brand stand for, to realize its best future?
Should we change our name? Does our visual identity need updating?
What is the optimized brand architecture to increase sales?
How does your brand measure up vs. competitors?
How to make the right strategic brand decisions pre and post M&A?
How to make a case for investment in brand marketing?
Brand has the power to deliver Alpha, the financial edge every company seeks.
RECENT INSIGHTS
10 principles for a marketing budget that generates money
by Nikhil Gharekhan, Managing Partner, Presciant With the strategic planning season underway, marketing executives around…
Dr Pepper vs. Pepsi – The importance of brand differentiation
Brand differentiation matters. It is the single factor that most determines success, not just for…
Trump and Harris coopt McDonald’s brand for political gain
In the final weeks before the election, Donald Trump and Kamala Harris are trying to…