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Unleash Your Brand –
Transform Your Financial Future

Presciant helps companies unleash the power of their brands to drive revenue, increase profit and sustain competitive advantage.

Our research has indicated that brand is a source of financial value whose full potential is often untapped.

Talk to us to answer the most important questions about the potential of your brand:

What should your brand stand for, to realize its best future?

Should we change our name? Does our visual identity need updating?

What is the optimized brand architecture to increase sales?

How does your brand measure up vs. competitors?

How to make the right strategic brand decisions pre and post M&A?

How to make a case for investment in brand marketing?

Brand has the power to deliver Alpha, the financial edge every company seeks.

RECENT INSIGHTS

Pepsi Dr Pepper Brand Differentiation

Dr Pepper vs. Pepsi – The importance of brand differentiation

Brand differentiation matters. It is the single factor that most determines success, not just for…

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Mcdonalds Brand

Trump and Harris coopt McDonald’s brand for political gain

In the final weeks before the election, Donald Trump and Kamala Harris are trying to…

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Naming EVs

Naming EVs—Messy approaches to car brand architecture

by Hecson Olguin Approaches to naming EVs have led to messy brand architecture decisions. Why…

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Find out how we can help you create Brand Alpha

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