Luis Madureira is an accomplished and acknowledged global business executive, consultant, keynote speaker, educator, community, and thought leader, having received his fellowship from the Council of Competitive Intelligence Fellows in 2018.
Mastering a unique set of competencies derived from experience as an international business executive for Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, and Heineken, his career spans a variety of leadership roles in Sales, Trade and Consumer Marketing, Innovation, and Competitive Intelligence that took him from Trainee to Executive Board member.
He is the Founder and Managing Partner of UBERBRANDS, a strategic consultancy boutique leading the Brand Building (R)evolution supporting Growth through Intelligence-driven Strategy and Innovation for customers such as Tata Business Excellence Group and Heineken International behemoths or yet unknown start-ups in all types of industries. Previously, as the Global Competitive Intelligence Practice lead of Ogilvy Consulting, he anticipated disruption and informed winning business and marketing strategies for Top20 Forbes companies.
A regular international Keynote Speaker and Educator for over a decade, he teaches Competitive Intelligence, Innovation & Design Thinking, and International Business Development in Portugal, Spain, France, and Slovenia at professional Training, Masters, Post-Graduation, Executive Education, and MBA levels.
A lifelong learner, he graduated in Economics, specialized in Marketing at NOVA School of Business and Economics, complemented with Executive Education in Ecommerce and Digital Marketing at CATOLICA, and Certificates of Advanced Competitive Intelligence Professional (CIP-II) from the Academy of Competitive Intelligence, and of Professional Social Intelligence (CSIP) from the Social Intelligence Lab. He is now finishing up his Ph.D. in Information Management researching the impact of the Social Consumer on the Competitive Intelligence Model.
He is now finishing his Ph.D. in Information Management researching the impact of the Social Consumer on the Competitive Intelligence Model, which led him to acquire new skills in Data Science (Big Data, SNA), Artificial Intelligence (ML, DL, NLP), and Programming (Python, R).